Sally's work as a humanitarian has been well-documented, especially during the war in Bosnia where she crossed the front lines in an ambulance to rescue injured children from besieged areas. Amidst the carnage and the chaos, she managed to negotiate ceasefires in areas where others had failed and her evacuation missions saved hundreds of children.
In 2008 Sally became a Goodwill Ambassador for Children of Peace, a British based charity dedicated to building friendship trust and reconciliation between Israeli and Palestinian Children. In 2012 Sally carried the Olympic Flag for Peace and Justice at the Opening Ceremony of the London Olympic Games. Sally is Patron of Faith Matters, an organisation working with faith communities to counter extremism, supporting integration & challenging hatred. In 2016 she founded Save A Child and spent the past four years helping sick and injured children in Syria and Northern Iraq.
Sally has received several awards for her work in conflict zones including the McWhirter Award for Bravery, Unsung Heroes, The Variety Club of Great Britain and the Women of the Year-Mimosa Award Sicily.
Pernille’s principal competency is in digital project implementation. As Head of Project Implementation with a London-based digital software agency, she was responsible for the delivery of web-based brand management solutions to major clients and instrumental in setting and delivering strategic direction for client services and the product road map.
Pernille has also worked as a Trusts Partnerships Manager, fundraising through charitable trusts and foundations, as well as developing fundraising campaigns.
Pernille holds an MA in comparative literature and a PgCert in Information Management.
Pernille is working as a volunteer with Save a Child, assisting with project development.
Sarah K Griffin
Sarah is a former partner of Milbank LLP where she specialised in domestic and cross-border debt transactions as part of the Global Leveraged Finance Group. Her work focused on representing major banks and other financial institutions, including Barclays Bank, Credit Suisse, Deutsche Bank and Goldman Sachs in connection with corporate and acquisition financings.
Sarah holds a Bachelor of Arts degree from Georgetown University, a Juris Doctor from Columbia University and a Masters of Laws in International Law from the London School of Economics.
Sarah has been at the heart of the Save a Child initiative since 2017.
David has over 30 years of media experience, having been responsible for the commercial departments of several newspapers including all the Trinity Mirror titles, both regional and national and the Daily and Sunday Mirror. As well as working in regional television he has also been a regular columnist for Haymarket Publications.
He is currently one of the managing partners of BE&R, a creative and strategic advertising agency and he is also a partner in Fat Rhino, a social media and marketing agency. David has served as a trustee of the Childs I charity and has worked with both Childline and NABS and is a Trustee of Road to Peace
Laura is an Investment Analyst at Coltrane Asset Management based in New York City. Prior to joining Coltrane, Laura worked at Deloitte, where she qualified as a Chartered Accountant.
In 2003, she graduated from Cambridge University, where she received an MA in Economics and a MSc in Economics and Econometrics from Manchester University (2005).
Laura has supported Sally's efforts to help children in areas of conflict since 2017.
Graham de Smidt
Administration and Finance
Graham spent his early years in Lebanon and then South Africa, the country of his birth. He became an exile in 1977 and subsequently entered the to UK as a refugee. He has worked with homeless young people in London as a photographer and as a further education teacher and teacher trainer. Since his retirement he has volunteered with a number of organisations supporting people with disabilities in the UK and in China. Graham was a volunteer with Road to Peace prior to joining Save a Child.
Heather has a successful background working with national and international companies, public institutions, voluntary and community groups. She has proven expertise and extensive experience of initiating and developing projects and has been recognised for her ability to build community cohesion and secure sustained benefits at both local and national level.
Heather was at the forefront of establishing Save a Child as a registered charity and has been pivotal in developing the organisation’s work. She currently works as an advisor to several charities including Hove Civic Society and Brighton Fringe, which under her leadership as Chair of the Board of Directors and Trustees for more than a decade, grew to become England’s largest arts festival.
Previous roles include Vice Chair of of the Disabled Person’s Transport Advisory Committee, which offers independent advice to the government on transport accessibility policy; Communications Director, where her work on community engagement was recognised as best practice at government level. She was also an elected Councillor for Brighton & Hove City Council where she led on environment, planning and housing.
Christina’s core competency is to help companies build innovative environments. As Director of Entrepreneurship & Innovation at LEO Innovation Lab, she helped LEO Pharma to set up an external innovation lab that is detached from regular procedures and structures with the aim that innovation can thrive and solutions can be brought to market faster.
As an entrepreneur both in the start-up world and in the corporate world, Christina focuses on creating sustainable businesses that are based on the user’s desirability and still aligned to a business context. She’s passionate about creating the future, by constantly seeking meaningful innovations and unique solutions at the intersection of the digital and physical worlds and is committed to help launch the Save a Child project.
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